Pyramid Principle

Pyramid Principle

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The Pyramid Principle, also known as the Minto Principle, is a concept in communication that follows an inverted pyramid approach. It was created by Barbara Minto while at McKinsey in the 1970s.

The pyramid principle suggests beginning with the end and working your way to the beginning. Begin with the conclusion, followed by your main points then lastly, facts and data to support your argument.

The point of all this is to cut through the noise and use clear and understandable language.

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Minto says, "Ideas in writing should always form a pyramid under a singly thought."

The governing idea comes first, followed by a series of supporting ideas or arguments, followed by the reasoning behind those arguments using examples and case studies.


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